Deciding to sell your home can be an exciting time! But along with the excitement comes a lot of stress and work. Big decisions will need to be made about when to sell your home, how to set the price, and how to find the most qualified buyer. One of the questions you might also ask yourself is – should I sell my home on my own or hire a real estate agent? 

Although the desire to sell your home on your own might be tempting, you can save yourself a lot of time and stress by hiring a professional. Not only can a professional agent use their expertise to guide you seamlessly through the sales process, but they can make sure that you get the best offers possible!

Our team’s extensive experience selling homes in the Greater Houston area has given us the hands-on experience to tell you what you can do to increase your home’s value, the best time to list your home, how to price your home competitively, and how to find the best buyers to receive the best offers for your property.  

When you work with a professional agent, here’s what you can expect: 


Determining the Best Price to Market Your Home



While there are plenty of online home value estimators, they’re also notorious for being inaccurate. The fact of the matter is that there’s only so much accuracy you can achieve by providing the zip code alone. A professional real estate agent will provide you with what’s called a Comparative Market Analysis (CMA), which is far more accurate and reliable. 

A Comparative Market Analysis (CMA) is an estimate of your home’s value based on recently sold properties with similar features and amenities in your area. A CMA will help you and your agent set a listing price that will generate competitive offers. The analysis takes into account the location, age, size, features, and condition of a home to provide a well-rounded estimate that’s closer to market value. The goal of a CMA is to help choose a listing price that’s high enough to generate the best return while not so high that it turns away potential buyers. 


Marketing Your Home



A professional real estate agent will use their experience and resources to market your home to the broadest possible audience to make sure that you generate the most interest in your home. They will use their extensive personal and professional networks as well as marketing tools such as social media, property signage, newsletters, email blasts, flyers, and the Multiple Listing Service (MLS) to drive interest and bring in offers.


Positioning Your Home on the Market



Do you know which room in your house is the most appealing to homebuyers? How about which amenities and features will drive the most traffic to an open house? A professional real estate agent will have years of experience and a portfolio of sold homes to help them decide the best way to describe your home to potential buyers. Making sure that the most desirable features are front and center is essential to getting your home the attention it deserves. 


Staging Your Property to Increase Interest



Staging a home can sometimes be tough, especially when you’re still living in it! A professional real estate agent can walk you through which rooms are the most important to stage, what personal items ideally should stay or go, and give you tips on how to stage your home without creating a stressful situation for you and your family. Forbes reported that a staged home will sell for 17% more on average – you don’t want to miss out on this crucial part of the selling process.


Finding and Qualifying Buyers for Your Home



When the market is hot it can sometimes seem like homes just sell themselves. It can be tempting during these times to adopt a set it and forget mindset and assume that if you simply list it the buyers will come. But don’t let a hot seller’s market fool you! It’s not just about finding interested buyers – it’s about finding qualified buyers that can bring you competitive offers backed by reputable lenders. 

Let’s say that you put your home on the market and immediately receive two offers – the first one is for market value and the second is for way above. It might seem tempting to take the higher offer and assume that you’ve done well. However, if the second buyer fails to qualify for a loan and the first buyer has already found an alternative option, you’ve just wasted precious time navigating a deal that ultimately fell through. A professional agent can save you time by finding the right buyers that can offer the right price for a successful home sale. 


Managing the Steps from Contract to Closing, Ensuring a Successful Sale



Selling a home may seem simple at first: pick a price, set out a sign, and wait for the buyers to come rolling in, right? Only then do you remember all of the OTHER stuff that comes along with selling a home. The showings, the paperwork, the negotiating, the inspection, the closing – not to mention the many small ways you can leave money on the table without even knowing it. A professional real estate agent takes can help you with this process from beginning to end, taking on the bulk of the responsibilities and making sure that the entire experience runs smoothly. Remember, your real estate agent works for YOU and has your best interests in mind when it comes to selling your home. They want to get you the best deal possible as quickly as possible and make the entire process painless from beginning to end.